With more than 400 wines and 65 champagnes selected by our buyers, including 45 under our Belle France brand, we offer an important choice that will satisfy a diverse clientele as well as discerning connoisseurs.
WINE CELLAR
THE 2ND FOCAL POINT OF OUR STORES IS THE WINE CELLAR
GIVEN OUR VOLUMES AND PURCHASING TERMS IN FRANCE, OUR PRICES ARE VERY COMPETITIVE AND OFTEN UNBEATABLE.
Our specialists will help you design your wine section whatever the size and layout of your supermarket.
We can create wine cellars with a presentation that will bring out the lands and the origins of the most ordinary wines to the most prestigious.
See below for some examples of different wine cellars designed by our teams. The possible set-ups depend on the displays, the available space, your wishes, and of course, especially the local wine market.
FEEL FREE TO ASK US FOR ADVICE ABOUT THE SELECTION AND SET-UP OF YOUR WINE CELLAR.
Although the management of the wine section seems easy, it requires regular monitoring. Indeed, given the number of important references, the consumer may quickly get confused and lose his bearing. Therefore, the offer should be clear with a well-organised presentation according to colours and origins. Grand crus should be highlighted with a particularly immaculate display. This section must be regularly modified in accordance with festive periods (champagnes should be put forwards at the end of the year) and seasons (rosés in summer), not forgetting the 2 big traditional wine fairs that should absolutely be organized to increase the figure of the cellar but also of the whole store.
