As a franchisor, we can offer you four supermarket brands depending on your size, country, and desired services. All four brands will be supplied in the same manner by our European purchasing center.
Une franchise : 4 enseignes en fonction de votre taille, pays et services souhaités.
Based on our extensive experience, we have designed two store concepts: Coccinelle for neighborhood supermarkets, available as Coccinelle Supermarket and Coccinelle Express. CocciMarket and CocciMarket City for convenience stores. The choice of the brand is made based on the store’s revenue. These two concepts are not fixed and adapt to each store depending on its environment and the operator’s strengths.
CocciMarket Convenience Stores
CocciMarket is a convenience store brand focused on fresh products and services. Its locations: city centers, neighborhoods, and rural towns.
The Concept
The logo, color codes, window dressing, and signage have been designed to reinforce the brand’s focus on freshness, announced right at the entrance by the fruits and vegetables section.
Strengths
In a highly competitive environment, CocciMarket stands out for the quality and freshness of its products, its services (extended hours, home deliveries, etc.), and its customer relationship based on hospitality, listening, and availability. CocciMarket also has its loyalty card to attract and retain customers.
The Assortment
Primarily food-based, the minimum assortment consists of 2,500 references. It is characterized by a strong presence of our private label Belle France, a beautiful fruits and vegetables section, and a selection that meets daily needs for fresh products.
Coccimarket City Variant
A variant of CocciMarket, CocciMarket City targets downtown stores of about 60 m2 with high revenue potential. CocciMarket City offers, on a sales area of 60 to 80 m², a complete range, heavily focused on snack products as well as a wide range of services to retain a very active clientele (extended hours, home delivery, meal vouchers). The range of 3,000 references focuses on the Fruits and Vegetables and Fresh sections in particular.
Coccinelle Supermarkets
The Coccinelle Supermarket brand is a human-sized neighborhood supermarket chain. Well-priced with a complete assortment, focused on fresh products. It is located in the heart of cities or in rural areas. Derived from Coccinelle Supermarket, Coccinelle Express is part of a new style of downtown (or suburban neighborhood) stores that cater, among other things, to an active and busy clientele looking for choice, service, and conviviality.
The Concept
The Coccinelle Supermarket brand is a human-sized neighborhood supermarket chain. Well-priced with a complete assortment, focused on fresh products. It is located in the heart of cities or in rural areas. Derived from Coccinelle Supermarket, Coccinelle Express is part of a new style of downtown (or suburban neighborhood) stores that cater, among other things, to an active and busy clientele looking for choice, service, and conviviality.
Strengths
Coccinelle highlights the operator’s strong points: butcher – deli, wine cellar, fruits and vegetables, by enhancing the attractiveness of these sections with value-added equipment. Coccinelle has a dynamic price positioning and ranks among the best-priced neighborhood brands. Coccinelle has its loyalty card to attract and retain customers. A modern brand, Coccinelle has its free, practical, and easy-to-use online shopping service, www.coccishop.com. Purchases can be picked up by delivery, drive, or in-store.
The Assortment
Coccinelle has a primarily food-based assortment. It is characterized by a strong presence of national brands, by a private label that represents about 30% of the references, complemented by a range of first-price products under the Ecoprix brand, and by the presence of local or specific products to meet the daily needs of consumers.
Coccinelle Express
The choice between the Coccinelle Supermarket and Coccinelle Express brands is made based on the store’s revenue (lower for the latter) but also on the offering needed to adapt to the clientele. A softer communication plan is planned for Coccinelle Express.
Our brands focus their strategy on fresh products. Right at the entrance, you will discover a Fruits and Vegetables section and highlighted fresh products in our stores.
